http://www.betanews.com/article/YouTube_to_distribute_Olympics_videos_in_an_IOC_deal/1217955013

"With the Web becoming a more prevalent platform, the race to ensure broadcast rights for the Olympics means much less. Case in point: Tuesday's deal between the IOC and YouTube.

While obviously the Olympic Games cannot be broadcast live over YouTube, the move marks the first time that content will be available from a single provider on a global basis. Clips and highlights of the games will be uploaded to YouTube, and made available in 77 countries..."